MADNESS JAPAN

Madness Japan was established in 2002 in Kyoto, Japan.  The brand gained its notoriety and popularity throughout Japan and Europe with its Shiriten Series.  These baits feature a special silicon cover they apply to the outside of their lures that emit a fish catching vibration. Working with Japan’s #1 Big Fish Hunter, Satan Shimada, in 2015 they released the Balam 300 which is now leading the pack in Japan’s swimbait market.