ZPI is located in Suzuka City, Mie Prefecture, Well-known as the center of motorsports in japan. After entering into the fishing parts industry in 2000, staring with developing reel parts, ZPI has launched several products including the magnesium allow light-weight spool, the light-weight handle, the world’s first carbon handle for reel, the boat products, nano-technology lubricant “F-Zero” series, and the world’s first wrought magnesium spool, all before ZPI was even established as a company in 2004.