The Suijin (water god in Japanese) was developed with Elite Series Pro and “scrounger” guru Aaron Martens overseeing every step. The proprietary formulation of the bill material is crucial for this type of lure to achieve its full potential based on water temp and the plastic trailer being used. The head design insures proper cupping of the bill material to optimize the swimming/kicking action of plastic trailers. Double tapered smooth cylinder bait keeper provides easy placement and keeps your soft plastic secure without tearing, while the concave collar helps prevent fish from pulling them down.