The ima Square Bill can go shallow and crash cover as hard as you can fish it, just like other square bill crankbaits. But, the beauty of the bait is that it’s three or four baits in one.

While some other square bills are good burned, others are at their best when they’re waked or twitched. Some do well deflecting off cover, while others are best in open water. The ima Square Bill can match each attribute and talent with no weakness. It’s a versatile crankbait that you can fish in several ways and in many situations