American bass fishing fans may recognize the name Ken Iyobe from his two year stint on the Bassmaster Elite Series, or his subsequent quest to requalify for the big show through the Bassmaster Opens. While Ken has made quite the mark while on the water, he is equally as passionate about his business ventures off of the water. Iyobe's tackle company, Ten Feet Under is quickly becoming a sought after brand not only in Japan, but is also gaining attention in the U.S. market. We recently caught up with Ken to get some more information on the company and the story behind the brand. How did you start the brand 10ft Under? "The brand was a result of my passion to help everyone catch more fish. I started 10ftu to produce lures that would give anglers the tools they needed to be successful in that quest.” What is the meaning behind the name 10ft Under? "I just love shallow water fishing! That’s why it’s named ten feet under."