Issei hopes to explore the joy and happiness of fishing through various fishing tackle and anglers. Established with Haruhiko Murakami, a "genius of playing fish", as a lure designer. In the current lure industry, things are flowing at a dizzying pace. There is a way of thinking that the more options you have, the wider the range of play you can play in the highly palatable act of fishing. Also, I think that thoroughly pursuing one drawer is one way to play against fish. The basis of both is that the other party is a fish. There is no shape or answer.Based on his inspiration, we will continue our quest for fish play.