Hiroshi Nishine was born in 1971 in Tottori, Japan. And in 1990 started Lure Carving at ENDO ART CRAFT in Japan, under Mr. Tatsumi Endo, and in 1996 Established own brand "Dream Rush" by Lake Biwa in Shiga, Japan, in 1998 moved to Vancouver, Canada, in 2001 thru 2006 Hiroshi Nishine was involved in the development of Shimano and Tru-Tungsten lures. And in 2006 established "Nishine Lure Works” 2011 moved to Ontario, Canada