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NORIES is located in Okegawa, near Tokyo, Nories is one of founding members of modern JDM Bass fishing. Founder & CEO Norio Tanabe was the first Japanese to win BASS event (1993 Kentucky Invitational). After he returned to Japan, he started introducing new and improved lures which were led to development of modern Japanese Domestic Market (aka JDM). Among many types of bait Nories produces, Norie is considered as one of the best frog manufactures in Japan.