Shimada wanted to develop a lure that offered a subtle natural swimming action but could be fished tight to structure. Whether its grass, rock, submerged trees or any other type of cover he wanted to target monster bass where his Balam couldn’t be placed. With lots of testing on the water, he discovered a way to improve his hook up ratio with such a large volume weedless bait. Shimada and the designers at Madness hollowed out the inner slots by making them ribbed. This does two things. First, it allows the hook to slide through the body of the bait easier when setting the hook because it is rubbing against less surface area. Secondly, the air inside the ribs creates for a natural soft sound when the bait lands.