**11.5cm Floating Fishing Lure (65g) - "South"**

**Concept**

Named after South Lake Biwa, the "South" fishing lure is designed for bass fishing. Observations show bass preying on bluegills near the surface. The "South" lure uses a unique popping sound to attract bass hiding in the weeds, combining sound and air to trigger a response from bluegills and ultimately the bass. After several design iterations, we perfected this shape to enhance your fishing experience.

**How to Use**

**Dead Sticking & Strong Jerk**
The "South" lure mimics natural floating movements caused by waves, wind, and line tension. Use dead sticking to draw fish close, then perform a strong jerk to create a violent movement, scaring nearby bluegills and attracting bass. This technique maximizes the lure's effectiveness.

**Slow Retrieval**
Retrieve slowly on the surface to mimic defenseless bluegills separated from their school, enticing bass to strike.

**Fast Retrieval**
Even without a lip, the "South" lure creates a unique joint sound and surprising water disturbance. Fast retrieval produces sharp, small, high-speed movements that stimulate bass instincts, making them explode on the surface. This high-speed winding action is the key feature of the "South" lure.